The Evolution of the Blog
What is now TikTok used to be Instagram which used to be a blog which used to be what?
The town crier. Hieroglyphs?
As humans, we have evolved communication. Verbal, physical, emotional, online, paper format. Our capability for communication is far beyond any other species.
Over many generations our capability and access to story telling has evolved. The necessity has evolved too. Storytelling, which was once a means for survival is now overwhelmingly an opportunity for capitalizing on personal validation or financial gain.
I remember the rise of the blog. It was a little before my time in all honesty. Or it might of just generally been disinteresting to me. Having to read so many paragraphs about a topic which was mildly interesting in at best, carefully watching my cursor placement on the page to be sure not to click on an ad for God know’s what random product scam which could fearfully cause a virus to my computer. Pass.
I was a kid with Attention Deficit Disorder, otherwise known as ADHD. I was mentally predetermined to not read a blog.
But then came blogs with photos, Instagram. Blogs with video, YouTube. Captivating!
Who were once the traditional website blogger, if they were smart transitioned into an instagram personality gaining following and pushing their blogs in shorter character limit accompanied by a selfie or a captured photograph of latte art or perfectly plated food at some random restaurant. The ones who really made an impact posted frequently and gained traction by being promoted on wildly popular meme accounts such as barstool sports.
If you had the vanity to capture and edit video content, YouTube was the next blog. A video Blog.
But here comes the ADHD again. With the growth of TikTok, long form video content is out. 30 second, quick editing and quirky video content is in.
In the perspective of time, the evolution to what we know as typical online communication forums happened quick. A decade, maybe two.
It would be impossible to predict where we evolve next. Some anthropologists say we will go back to long form content. YouTube will be video king again.
Personally, I doubt traditional blogs will come back. There might be few people who routinely read my posts, but a fun fact about blogs is they are incredible catalysts of organic search engine optimization.
I am embarking on a new journey of being a creative consultant to brands I feel passionate about partnering with to achieve unprecedented growth. My goal is to create a methodology which will create organic virility so we as business owners can stop bleeding money to promote our businesses and gain market share by telling a story that resonates with the decided target audience.
I don’t want to predict where we will take this, but rather perfect where we are.
Website, instagram with the feed stories and reels, twitter, traditional print and online publications, tiktok, youtube, youtube shorts; we have enough to think about already.
I find myself thinking of the past and were we came from. The sharing of information was a means for survival before social media.
Urban legends kept the recipients of the story from danger. Hieroglyphs wildly did the same.
With that logic, could we say that the Bible the most consumed blog of all time?