How I accidentally captured the campaign video.

Authenticity is everything when it comes to building an online media strategy.

When it's authentic it is easy.

It's relatable. It's digestible.

Last week I was at a law firm shooting organic social media content when this happened.

I just happened to be holding the camera and recording!

This is a real interaction and I could not have planned it better had I tried.

A delivery man approached the office with hands full of boxes as we were standing by the door. The managing partner opens the door and the delivery man recognizes him from TV.

Our goal for the whole campaign is to portray attorneys as real people, people that don't chase ambulances but actually help people and make a difference for their clients.

I didn't realize how great this would be for our strategy as it was happening because it is so real.

Josh is a genuinely good person, all of the guys and gals at Hollis Wright are! I suppose for that I am thankful because often PR strategies are not portraying the truth but rather curating a story.

My goal at Innovator is to create real, authentic, organic, content because people want real, they NEED real.

I am so excited about developing and executing this campaign!!